Know the ground, win the game.

Workbench.gs brings together five tools for government relations and strategic communications. Read the seat, test the message, make the work, watch the agenda and search the record, all from one bench.

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Five tools, one suite

Built for the work, by people who do it

From the people who do the work

General Strategic advises on government relations and campaigns every day. Workbench is the kit we built to do that work better.

Australian by design

Made for Australian politics: federal and state, electorates and parliaments, the way they actually work here.

Use one, or use them all

Each tool stands on its own. Together they cover a campaign from first read to final word.

How it works

1
Know the ground
cohort.gs shows who is in the seat, and onnotice.gs shows what is coming in parliament.
2
Shape the message
silvox.gs tests your lines and creative, and hansardy.gs finds what has already been said.
3
Make the work
diffusion.gs turns the strategy into finished, on-brand assets for every channel.

Five tools. One bench. Every part of the campaign.

Explore the tools

Get in touch

Leave your details and we’ll be in touch to walk you through Workbench.gs and the tools that fit your work.

Know the ground, win the game.

Built for the work, by people who do it

From the people who do the work

Australian by design

Use one, or use them all

How it works

Know the ground

Shape the message

Make the work

Explore the tools

Get in touch

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