Synthetic research
Test it before you spend it.
Run quantitative and qualitative research on synthetic audiences, against your own data and one of the largest voter research datasets in Australia. See what lands before a dollar goes out the door.
Part of Workbench.gs
Research at the speed of the campaign
Quant and qual, on demand
Ask the questions you would put to a survey panel or a focus group, and get answers fast.
Messages and creative, tested
Put lines, scripts and visuals in front of the audience you care about and compare them side by side.
Your data, and ours
Combine your own research with one of the largest voter research datasets in Australia.
How it works
- 1
Ask the question
Load a survey, a message or a piece of creative.
- 2
Choose the audience
Pick the people you want to hear from.
- 3
Read the response
See what lands, what doesn’t, and why, before you commit.
Fieldwork without the wait. Confidence before the spend.
More from Workbench.gs
Get in touch
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