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Audience intelligence

Know who you’re talking to.

Pick any electorate and see who lives there, what they read, watch and hear, and how often. Put your media budget where the people you need to reach actually are.

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Part of Workbench.gs

Every seat is a different room

Every seat, mapped

Choose an electorate and get a clear picture of the people in it.

Media habits, not guesses

See which channels reach which people, and how often they use them.

Spend where it counts

Plan media buys and field activity around the constituents who matter to your issue.

How it works

  1. 1

    Pick a seat

    Start with any electorate you care about.

  2. 2

    Meet the people

    See who lives there and how they get their news and entertainment.

  3. 3

    Plan the spend

    Put your budget and your effort where they will be seen and heard.

Every seat is a different room. cohort.gs tells you who’s in it.

More from Workbench.gs

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